Great new dealer opportunities with SsangYong
SsangYong is a franchise with a track record of growth, and it means business with sales doubling in 2014. With the brand backed by Mahindra and Mahindra, and the UK operation ran by a world renowned distributor the Korean car maker is a greater force in the marketplace. This no nonsense franchise is fresh, transparent and designed to help you make money with the minimum of fuss.
Who owns SsangYong?
SsangYong Korea is majority owned by Indian multinational Mahindra and Mahindra, which has ambitious plans to develop the SsangYong brand through export sales and the launch of new products. Investment from Mahindra has led to updates to our current range with Korando, Rexton, Turismo and Korando Sports all receiving upgraded specification. The launch of Tivoli in summer 2015 will see the brand expand into new segments, attract new customers and increase the pace of growth.
SsangYong Motor UK Ltd is owned and funded by the Bassadone Automotive Group, a family owned Gibraltar based company with distribution and retail businesses across many automotive brands, largely in Europe and North Africa. Bassadone is well funded and sees the opportunity to establish a substantial business in the UK through the SsangYong brand.
What are the products?
Tivoli is an all-new vehicle targeting the fastest growing segment of the UK car market - small crossovers. In a segment with some dominant players, Tivoli stands out as having the best value for money in terms of absolute retail price, and also specification for that price.
Korando is established as a great value C segment crossover with prices from £14,995. It's good looks, generous specification, towing ability and value have won it many friends, including the Caravan Club who awarded Korando SE its tow car of the year (sub £16K) in 2014.
Korando Sports is a new entrant to the double cab Pick-Up market offering passenger car levels of ride, performance and quietness thanks to its coil spring suspension and turbo diesel engine. With a one tonne payload and 2.7 tonne towing limit Korando Sports offers a compelling proposition to both the business user and the retail customer.
Korando Sports is complemented by commercial vehicle versions of Korando and Rexton offering four wheel drive capability for a go anywhere load carrying vehicle.
Rexton W is the latest generation of our well known 7 seat full-sized 4x4. With traditional big 4x4 values of towing, space and off-roading matched by a contemporary 2.0L diesel engine and priced from £21,995 Rexton W has a unique place in the market.
Turismo is a genuine 7 seater with room for luggage which few, if any of its competition can offer. With a starting price of just £17,995 Turismo sales are growing. Big families and businesses alike discover the value, practicality and its appeal.
Future product developments will include updates and replacement of the existing ranges as the Mahindra group looks to expand sales worldwide of the SsangYong brand. However, they are committed to maintaining SsangYong's roots as a Korean brand that specialises in 4x4 and SUV vehicles with a heritage that goes back to 1954.
All SsangYong vehicles come with a 5 year limitless mileage warranty.
What are the dealer terms?
We believe our franchise partners should have the opportunity to make money with minimal administration.
We have dealer-selected objectives. Dealers choose one of four bands, each of which have differing sales objectives, demonstrator and stock requirements. And the higher the band, the higher the unit support provided from unit one. Minimum dealer standards are just that - the essentials to operate a business.
We offer competitive and straightforward dealer margins; we believe in absolute numbers expressed in £s rather than percentages. There are no strings but there is an upside potential linked to the target band selected.
There is a floorplan facility in place that is not linked to retail finance, allowing us to select the best possible retail provider. Parts supply is consistently over 94% from our UK warehouse backed up by SsangYong's European parts hub in the Netherlands.
The SsangYong range of lifestyle vehicles provides a significant additional profit opportunity through the personalisation of vehicles with our comprehensive range of accessories.
For more information contact SsangYong on 01582 488192 or firstname.lastname@example.org
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