TV LAUNCH FOR SSANGYONG TIVOLI CREATES A BIT OF A BUZZ!12-06-2015
£1million campaign breaks on ITV during Doc Martin at 9.15pm, Friday 12 June*
The new SsangYong Tivoli SUV is being launched with a multimedia campaign led by a 30 second TV commercial breaking on ITV at 9.15pm on Friday 12 June*. The film will also be shown in a longer format online.
Created by Kindred and filmed in London, the commercial features a swarm of sleek, micro-sized, surveillance drones which are irresistibly drawn to the car. They proceed to glide around the bodywork before swooping in through the side-windows to take a closer look inside. Once inside, their scrutiny of the luxurious interior changes their mood. Their stealthy movements become more playful as they clearly enjoy the experience. This mind-set change - from detached curiosity to enthusiasm - dramatises the positive experience of those seeing the car for the first time.
Commented Steve Gray, marketing and communications director of SsangYong Motor UK: “The creative treatment is a unique and exciting concept that will stand out from the vast majority of car ads and will generate great interest in the new Tivoli. This is a truly substantial campaign that uses both ITV and digital channels to ensure that 65% of the UK adult population will see our ad an average of 4.4 times.”
* The campaign breaks during the centre section of Doc Martin at 9.15pm on Friday 12th June on ITV Anglia, Central West, Granada Border, Meridian, Tyne Tees, Wales, West, West Country, Yorkshire, ITV Encore, ITV 3 and STV Glasgow.