SsangYong’s Five-Year Plan For New Car Boom
- Korean brand top launch new model every year
- Focus on alternative power
SsangYong will continue its new car offensive over the next five years, with a different model set to launch every year until 2021. There will be a strong focus on alternative powertrains, too.
Anand Mahindra, boss of the Mahindra Group, which owns SsangYong, told Auto Express that strong recent sales growth will bolster a range overhaul. ‘‘There is a great pipeline ahead, so expect a new model each year for the next five years,’’ he said.
Mahindra elaborated by saying the brand’s improved UK sales mean a bigger commitment to the market here. ‘‘The Tivoli has been a real success story, and as a result you [the UK] will be a priority for new models in the future,’’ he added.
First in the plan is the Tivoli XLV – an elongated version of the existing crossover due for launch later this year. Bosses are deliberating the viability of a convertible version of the Tivoli, too.
SSANGYONG's FIVE-YEAR PLAN FOR NEW CAR BOOM
Tuesday 3rd May 2016
At March’s Geneva Motor Show we saw the SIV-2, which previews a Nissan Qashqai-sized SUV using a new 48V mild hybrid powertrain. Replacements for the Rexton SUV and Turismo MPV are also in the plan.
Mahindra Group is also understood to be developing a turbocharged three-cylinder petrol engine, which should make its way to the Tivoli next year. Full-electric models ‘‘are under consideration’’, said group automotive president Pravin Shah, but Mahindra will first establish itself as an electric car maker in the UK with the new e2o city car (Issue 1, 418).
In 2015, the brand confirmed a deal to buy Italian design house Pininfarina for around £132 million. Anand Mahindra claimed Pininfarina’s integrity ‘‘must be preserved’’, but said the acquisition ‘‘will elevate our design sensibility across the group, including our tech brands.’’
So there is potential for Pininfarina-designed SsangYongs in the near future.