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SsangYong Tivoli launch creates a buzz

The new SsangYong Tivoli SUV was launched with a multimedia campaign led by a 30 second TV commercial.

Created by Kindred and filmed in London, the commercial features a swarm of sleek, micro-sized, surveillance drones which are irresistibly drawn to the car. They proceed to glide around the body-work before swooping in through the side-windows to take a closer look inside. Once inside, their scrutiny of the luxurious interior changes their mood.

Steve Gray, marketing and communications director of SsangYong Motor UK, commented: "The creative treatment is a unique and exciting concept that will stand out from the vast majority of car ads and will generate great interest in the new Tivoli. This is a truly substantial campaign to ensure that 65 per cent of the UK adult population will see our ad an average Of 4.4 times."

For more information on the SsangYong Tivoli please click here

 

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