SsangYong Tivoli launch creates a buzz
The new SsangYong Tivoli SUV was launched with a multimedia campaign led by a 30 second TV commercial.
Created by Kindred and filmed in London, the commercial features a swarm of sleek, micro-sized, surveillance drones which are irresistibly drawn to the car. They proceed to glide around the body-work before swooping in through the side-windows to take a closer look inside. Once inside, their scrutiny of the luxurious interior changes their mood.
Steve Gray, marketing and communications director of SsangYong Motor UK, commented: "The creative treatment is a unique and exciting concept that will stand out from the vast majority of car ads and will generate great interest in the new Tivoli. This is a truly substantial campaign to ensure that 65 per cent of the UK adult population will see our ad an average Of 4.4 times."
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