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Geneva show – SsangYong game changer?

SsangYong is debuting its Tivoli in Geneva, the Korean brand’s first B-segment crossover and the first new model since the Korando launched in 2010.

It’s also the first car to emerge since the brand merged with Mahindra & Mahindra in 2011.

“After some 42 months of development and an investment of 280 million Euros (350 billion Korean won), this is a landmark product, a major achievement, and a significant day in the brand’s history,” says SsangYong CEO Yoo-il Lee.

He adds that the Tivoli will add 100,000 units to the brand’s annual production; “It is a key element in our drive to turn the business round, and highly significant in our mid to long-term development strategy”.

The Tivoli launches SsangYong into the market dominated by Nissan’s Juke but competed in by an increasing number of rivals, with several new contenders debuting at the Geneva show.

Built on an all-new platform, the car will go on sale with 1.6-litre petrol and diesel engines, both Euro 6 emissions compliant, and with both two and all-wheel-drive transmissions.

The car is designed to be stylish – the name comes from a town in Italy renowned for its style – but also to be highly practical, SsangYong claiming one of the largest interiors and boot capacities in the class.

“Tivoli is a big step forward for SsangYong, and people will now view the brand very differently after today,” says Mr Lee.

Petrol variants of the Tivoli go on European sale in May with the diesel and all-wheel-drive models following in July.

For more information on the SsangYong Tivoli please click here

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